Go-to-market using product-led growth
Go-to-market using product-led growth
Learn how Zoom, Slack and Calendly grew using product-led growth GTM.
Learn how Zoom, Slack and Calendly grew using product-led growth GTM.
Zoom, Slack, and Calendly have become household names. Zoom didn't even have a sales or marketing team for 2 years after it started. How can you like Zoom, be like Slack, be like Calendly, and grow?
But Why PLG? 'coz the end user era is here, this means your end user is educating, discovering, trying, and finding value herself.
Yet, companies are still stuck in decades-old sales processes and asking for users to take a demo - why? Because that's how it was done. 😱
Don't hide behind your "Get a demo" CTA. Don't convince yourself that this helps you learn about your customer's pain points. There are other ways to do customer discovery.
The future of growth is product-led growth #plg #future #growth
You adapt or you get left behind. Even large IPO companies have adopted PLG.
It's no denying that growing SaaS using sales is expensive and not scalable.